JOB TITLE: Head Trade Marketing
A top notch Fast Moving Consumer Goods (FMCG) company is currently searching for Head, Trade Marketing.
Purpose of the job
Plays a key role within the country sales team, driving excellence in store (4P) execution across key customers/key accounts for all categories present in the country category/brand portfolio. The role will also focus on building expert knowledge in the company’s key categories and sharing this with the customer in order to build long term partnerships and increase profit and sales.
- Minimum bachelors degree level ideally in a business related subject
- Must possess 7 years experience in sales/trade marketing roles within an FMCG environment
- Develops country/customer 4P strategy and tactics in line with respective sales and marketing directors, and building on global 4P strategy
- Defines category trade marketing KPIs across all company’s categories in the country
- Leads the country trade marketing team
- Defines and manages the trade marketing budget
- Contributes to category marketing plans, with customer & category analysis and promotional strategy
- Continuous analysis of the competitive and customer’s position in the country,
- Leads and supports trade marketing team in developing and implementing company’s promotional strategy